For the "Ditët e Shqiptarit Festival" (Albanian Days Festival), I crafted a vibrant event identity that reimagines how Albanian culture is visually represented. Instead of relying on the traditional ethnic and oriental motifs commonly used in festivals across Albania and Kosovo, I sought to create a fresh, contemporary visual language.
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The identity reflects a dynamic and modern approach, using bold colors, clean typography, and abstract elements to resonate with a broader, diverse audience. It celebrates the essence of Albanian culture while breaking away from stereotypical visuals, aiming to position the festival as a forward-thinking and inclusive cultural event.
The identity reflects a dynamic and modern approach, using bold colors, clean typography, and abstract elements to resonate with a broader, diverse audience. It celebrates the essence of Albanian culture while breaking away from stereotypical visuals, aiming to position the festival as a forward-thinking and inclusive cultural event.
The design system extended across various touchpoints, including posters, social media graphics, merchandise, and wayfinding elements, creating a cohesive and engaging experience for attendees. By focusing on differentiation and modernity, the visual identity successfully highlighted the festival’s unique approach to celebrating Albanian culture.
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