OTTO is an underground, urban clothing line that targets a diverse and dynamic audience, including skateboarders, punk and electronic music enthusiasts, football fans, and vinyl record collectors. Drawing inspiration from British subcultures, the brand line embodies the edgy and rebellious spirit of these communities.

For OTTO's brand identity, I leveraged the symmetry of the mirrored "OT" and "TO" letters in the name to create an abstract logo. This design cleverly integrates the letters into a cohesive and visually striking mark. The logo is versatile and maintains its clarity and impact in both small and large sizes, making it highly effective in various print applications.