For Finoplenia, I developed a branding identity centered on the concept of transformation and growth. The core visual element is a system of transforming circles, symbolizing dynamism, growth, connection, continuity, and completeness—all essential attributes of Finoplenia’s approach to insurance consulting.
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The use of purple as the primary color provides a distinctive and sophisticated touch, setting the company apart in a competitive market. This choice conveys a sense of creativity, reliability, and forward-thinking, aligning with the company’s mission to offer innovative and holistic insurance solutions.
The branding extended across multiple applications, including stationery, digital platforms, and marketing materials, ensuring a cohesive and professional presence. The visual identity not only represents Finoplenia’s core values but also creates an emotional connection with clients, reinforcing trust and confidence in their services.
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